Monday 1 February 2010

Annotated bibliography Jaws

Jaws - the monster that ate Hollywood.
This article basically directly discusses the topic at hand. It discusses all the reasons why jaws is the movie that ate Hollywood, and how it changed the industry. It talks about how this was one of the first times that TV commercials were used to create a hyper before the movie, ensuring that the opening weekend would be a great success. It also discusses how Jaws was one of the first movies to open on a lot of screens and created the idea of summer blockbuster. This article is a great starting point for the presentation.

Film marketing
This article discusses how exactly what goes into marketing a film, and getting it out there. It looks at raising awareness of the film by publicity (e.g. posters and trailers), advertising (e.g. press advertising and television advertising) and publicity (e.g. market research and merchandising campaigns). The content of this article is useful for the commentary, as we are discussing how the film industry has changed after Jaws and the main thing that changed after jaws is the way that film is advertised.

How star wars changed the world

This is an online interactive chart of how star wars changed the 'the world'. It gives the names of companies, people, effects, sounds and tv/film/games that became big or where developed from star wars. This is very useful as it gives a simple, yet detailed overview of exactly how star wars changed the movie industry.

The heart of a new empire
This article by Jessie Scalon gives an overview of the several software companies that he created to support the star wars movies; the entire complex is know as the Letterman Digital Arts Center. In it there are Industrial Light & Magic (the effects division), LucasArts (the gaming branch) and Lucasfilm's marketing, online, and licensing units. Having the latest technology at the time it was opened, it gives useful information about exactly what technology went into making star wars, the same technology which changed the movie industry.

The monster that ate Hollywood - transcript
This is the transcript of the documentary the monster that ate Hollywood, which discusses how movie has changed over the years, especially looking at the role of jaws in this process. The documentary isn't available anymore, so the transcript is very useful as it has all the text. It contains a lot of very useful fact and opinions from people from the movie business about how movie has changed and what effect it has had.

Sunday 24 January 2010

Wednesday 20 January 2010

IA ideas

Poetic
- screenplay/ extension => extremely loud and incredibly close : a scene from the twin towers where the father is leaving the phone messages
- parody/pastiche => a scene from one flew over the cuckoo's nest, in which the characters talk in the style of the hitchhiker's guide to the galaxy

Media/professional
- Ad => for PETA
- counter-ad => against advertising