Annotated bibliography Jaws

Jaws - the monster that ate Hollywood.
This article basically directly discusses the topic at hand. It discusses all the reasons why jaws is the movie that ate Hollywood, and how it changed the industry. It talks about how this was one of the first times that TV commercials were used to create a hyper before the movie, ensuring that the opening weekend would be a great success. It also discusses how Jaws was one of the first movies to open on a lot of screens and created the idea of summer blockbuster. This article is a great starting point for the presentation.

Film marketing
This article discusses how exactly what goes into marketing a film, and getting it out there. It looks at raising awareness of the film by publicity (e.g. posters and trailers), advertising (e.g. press advertising and television advertising) and publicity (e.g. market research and merchandising campaigns). The content of this article is useful for the commentary, as we are discussing how the film industry has changed after Jaws and the main thing that changed after jaws is the way that film is advertised.

How star wars changed the world
This is an online interactive chart of how star wars changed the 'the world'. It gives the names of companies, people, effects, sounds and tv/film/games that became big or where developed from star wars. This is very useful as it gives a simple, yet detailed overview of exactly how star wars changed the movie industry.

The heart of a new empire
This article by Jessie Scalon gives an overview of the several software companies that he created to support the star wars movies; the entire complex is know as the Letterman Digital Arts Center. In it there are Industrial Light & Magic (the effects division), LucasArts (the gaming branch) and Lucasfilm's marketing, online, and licensing units. Having the latest technology at the time it was opened, it gives useful information about exactly what technology went into making star wars, the same technology which changed the movie industry.

The monster that ate Hollywood - transcript
This is the transcript of the documentary the monster that ate Hollywood, which discusses how movie has changed over the years, especially looking at the role of jaws in this process. The documentary isn't available anymore, so the transcript is very useful as it has all the text. It contains a lot of very useful fact and opinions from people from the movie business about how movie has changed and what effect it has had.

IA ideas

Poetic
- screenplay/ extension => extremely loud and incredibly close : a scene from the twin towers where the father is leaving the phone messages
- parody/pastiche => a scene from one flew over the cuckoo's nest, in which the characters talk in the style of the hitchhiker's guide to the galaxy

Media/professional
- Ad => for PETA
- counter-ad => against advertising

OMG its poems...

Edward Thomas - The Cherry Trees
- Lyrical
- Elegy

Ivor Gurney - To England--A note
-Lyrical
- Sonnet => Italian

Analysis One Flew Over The Cuckoo's Nest key moment

Page 190

1) Context
* Passage from One flew over the cuckoo's nest
* when Chief starts talking
* key moment because it’s the first indication of the Chief becoming sane

2) Themes
* Passage is driven by themes
* Key theme: sanity vs. insanity
=> First time it becomes really evident that Chief is becoming sane
=> "I didn't say it didn't make sense, Chief, I just said it was talkin' crazy"
* its insane, yet its sane...
* Other themes: be a man, role of sexuality
=> Be a man : Chief wants to touch McMurphy: he's a man
: "I want to touch him, because he's a man"
* Big man => Jesus
* Big vs. Little => McMurphy big, Chief feels little
* Chief starts process of becoming big => relates to sanity vs. insanity.
=> Role of sexuality : McMurphy tries to get Chief to come along on fishing trip by using women
: "both those girls are workin' shimmy dancers and hustlers..."
*Sexuality makes a man => Be a man; relates to sanity vs. insanity.
=> Living vs. Apathy : First time it evident that Chief starts to live again : he starts talking again
* Insanity vs. Sanity

3) Characters
* Chief
=> this is the moment where the Chief makes the biggest and most important change in the book : he
starts talking again
* makes him uncertain : discussing with himself; convincing himself of opposing things
* "I ought to touch him to see if he's alive… That's a lie. I know he's alive."
* McMurphy
=> character with motif qualities
=> McMurphy represents the man : the man that the chief wants to be
* theme : be a man

4) Motifs and symbols
* McMurphy
* Jesus
* Big vs. Little
=> "It's big, I thought, big as my arms used to be when I played football"
* gambling
=> " I could just make out the aces and eights tattooed there"
all relate to the theme Be a Man => Mac is THE man (he's big, chief is little; he is jesus) => Chief starts becoming a man in this passage => sanity vs. insanity : he is going from insanity to sanity


5) What drives it
* Combination of imagery and language
* Imagery drives the passage
=> Monologue of Chief in the middle
=> Chief discussing with himself what he wants to be : Be a Man => Sanity vs Insanity
* Language: before and after the main imagery
=> McMurphy's support of Chief becoming a man; becoming sane
=> simple diction : both McMurphy and Chief
=>TONE:
McMurphy : very decisive : "Yeah, Chief"… "you been talkin' crazy"
Chief : very uncertain : "It wasn't what I wanted to say. I can't say it all. It don't make sense"
* Structure : dialogue - monologue - dialogue
=> first dialogue : McMurphy pushes Chief to talk => move towards sanity
=> monologue : Chief thinks about becoming a man (=> sanity)
=> second dialogue : McMurphy helping Chief to become a man

Modest Proposal

Lisa der Weduwe
A Modest Proposal. (2009)
______________________________________________________________________________

When walking through this amazing, capitalist world we can see gorgeous advertising campaigns flattering our sidewalks, billboards and transportation, under others. These brilliant pieces of work keep us and especially our dear children wanting to buy more. This new culture that we live in has lured our youth to certain brands, which they shall follow with a burning passion.

As these world leaders try to find more pleasing ways to satisfy loyal clients, more and more money is spent on research. It must also be said that these exquisite advertisements cost our fine, new world leaders quite some money, which could be used at the hands of more pressing things like our military. Also, not always are these young clients of theirs a 100% committed and foolishly break this special bond between brand and child, moving on to what they find is a more “appealing” set of advertisements.

I think that these young children should understand the amount of money that is being spent on them, both by these world leaders and their dear parents, and the importance of this brand-client bond which they should cherish with all their heart and body. Therefore I think it is of uttermost importance that a way should be found to keep our youngster in this special bond without spending too much money.

My intentions to solve this horrifying problem come with modesty and have taken many years to form as it is such a broad problem which deserves only the best of solutions. Having seen many failed attempts myself, I have come up with a solution that will not only save the world leaders enormous amount of money and spare these children of losing their oh-so special bond with these corporations, it is also a very quick and easy solution, which can be sorted within minutes. It will also save the parents, who at this point in time have to fund this amazing relationship, money. Not only will it save them money, it will even gain them money; that generous this modest proposal is indeed.

Now as these world leaders spend so much money, time and effort on children, I think that it is their right to be able to buy the children at birth and label them, and therefore forever keep them in a special corporation-child bond.

Therefore I consider their parents to put their unborn babies up for sale. Of course, they will not have to give away them away at birth to never seem them again; the babies will be labeled in the neck with a barcode of the world leader that has bought this child. After this they will be returned to their loved ones.

This barcode enables them to only buy items by the corporation that they have been bought by, now no need to fret because every corporation will have everything that your child would need available for sale. This way the corporations need not spend any more money on researching and advertising to our children, nor will they risk losing this oh-so important bond. Whenever a child, or an adult for that matter, wishes to buy something the label in their neck will be scanned; when not owned the corporation it has been bought by the person won’t be able to buy it.

Apart from having economic benefits for the world leaders, it will also have benefits for the parents. Next to receiving money when selling the child at birth, there will also be other economic benefits. When scanned, money will not be paid, but put on the account of that child. The bill of the account will only have to be paid once a month, but there will be a certain percentage “sale,” as you could say. Due to the fact that the companies were able to buy their child and keep them in a loving bond, the parents will not have to pay the full cost of the items that have been bought in that particular month, there will be a certain sale subtracted from it. Also when the children grow up, they will not have to pay the full bill as they have been loyal and as gratitude towards the parents.

Of course, we would not want to lose all the gorgeous advertisements that surround us, so I have also thought of that. To keep this loving environment our world leaders will get a billboard, piece of transport or other position for advertisement for each baby that they buy.

This proposal I have over thought and reedited so many times, taking account all the different factors, to come up with the best solution that I could possibly come up with, so I can serve this world. As having an economic benefit to both the world leaders and the parents, without spoiling our advertisement-rich environment, I think this would be the perfect solution to our current problem and I hope that both our governments and world leaders will agree with this idea.

Modest Proposal

Introduction/leading up to the idea
1) The situation => the world is revolved around advertisement, and young children are being targeted
2) We try to get them at a younger and younger age
3) The targeting of kids costs a lot of money => advertisement
4) Targeting is not always effective; kids change brands anyways as they change their style

So I propose
5) Multinational corporations can buy babies at birth and brand them (literally)
6) When a kid is branded it can only buy things from that brand
7) When buying something the brand in the back of the neck is scanned : when not from the same corporation the kid gets a shock
8) Economic reasons : saves the company money on advertising
9) Economic reasons: parents get money from corporations

To conclude
10) Great idea that will save economically