Life style
http://www.youtube.com/watch?v=Bo98QUzE2gs
They are selling the chill, old school, skater lifestyle.
To sell this lifestyle, they have a guy skateboard around, talking about skateboarding, and what it is all about. The whole think is black-white to give it it's old school style.
Product
http://www.youtube.com/watch?v=XyI5OnECBoM&feature=related
They are selling the HP personal.
They are using a celebrity (Jay Z) to sell their product. He talks about how he uses his HP laptop in his daily life, how it helps him in his carreer and how can't really do without. After Jay Z stops talking, they name a couple of "special" qualities of the laptop and show the laptop itself.
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